ANALYSIS-Ben & Jerry's Unilever fight shows risks of ceding control
Source: NASDAQ Stocks / 16 Aug 2022 00:23:22 America/Chicago
Ben & Jerry's legal battle with Unilever sheds light on an issue affecting a growing number of purpose-led brands: how to maintain their identity after being bought by a major consumer company.
https://www.nasdaq.com/articles/analysis-ben-jerrys-unilever-fight-shows-risks-of-ceding-control